A Growing Digital Society

This book has been a very good source of research for my dissertation.
'Communities Dominate Brands' is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising.
It not only explains how marketing is changing but provides real business examples and guidance on how to react to a growing digital society.

The book is very detailed and I would think it would be difficult for someone who doesn't have business knowledge.
It was written in 2005 and therefore it must be taken into account that some findings may be now out of date and nolonger relevent.