The video for the song was created by Shynola. It is set in a computer-animated environment, where Beck rises from a grave, digs up a dog, and climbs buildings, among other things. It was nominated for "Best Music Video" in the 2005 Arias Awards.
Shynola is the collective name of a group of four visual artists based in London who have collaborated on a variety of projects, most notably a number of acclaimed music videos for several pioneering artists, such as 'Go With The Flow' by QOTSA
The name Shynola is a reference to a line in the Steve Martin movie The Jerk which implies that all you need to know in life is the difference between shit and Shinola.
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