Kevin Roberts passionately believes that LOVE is the way forward for a business. A 'lovemark' is when a product or experience have the power to create long-term, emotional connections with consumers.
My Lovemark is camarelised red onion chutney, which has to be from Marks and Spencers. As soon as I smell or taste it, it reminds me of fond memories of comfort, my family and obviously those great meat sandwiches.
This book is great for those who want to see how one of the biggest advertising companies Saatchi & Saatchi think. This idea that consumers, not companies own Lovemarks is fundamental. This book shows that it is not only business mavens, but those special individuals Roberts calls "Inspirational Consumers" who can shape the future of commerce.
Not only is this book inspiring and motivational, it is obviously designed well with interesting use of colour and pictures, no page is ever the same.
All you need is
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